The Vamps star Connor Ball has been announced as a new co-owner of esports organisation LDN UTD, joining the Strategic Advisory Board as part of his new role, which includes 'launching a metaverse project, leading events related to social issues, and creating content' for the company.

The guitarist, currently a contestant on Dancing On Ice, commented 'As someone who has faced their own battles with mental health, I’ve suffered with generalised anxiety, panic attacks and depression and know the struggles my generation face. Esports has a massive opportunity to engage the younger generation and tackle social issues that impact us today and in the future. I’ve known the LDN UTD team for a while, love what they do, and it is rare to be able to have an opportunity to bring my passion of gaming together with doing good'.